Pete’s New Haven Style Apizza is both a chef-driven Italian restaurant specializing in New Haven style pizza, and your favorite neighborhood pizza & beer joint in the heart of DC. They take pride in being locally-owned and committed to the neighborhoods the serve. Their creed: locally-sourced, all natural ingredients. And killer pizza… we added that part!

Weswen Design crafted a new brand for Pete’s from the ground up. Or should we say dough up. We piled on the design goodness, added some playful type and icons and voilà, a perfectly tasty new look.


Identity Design, Print Collateral, Event Design