Smart Growth Living is the real estate team of Mark Pfeifer, a Denver-based agent. His team’s specialty: high-density, mixed-used urban villages with on-trend lifestyles. These communities not only promote local needs and sustainability, they have a wide range of housing and transportation options, local schools, restaurants and wide-open parks.

Weswen Design was tasked with portraying the above qualities of a Smart Growth Living community, and even more detailed, these communities located in and around the heart of Denver. The simplistic icons work together to create a brand that’s trendy while being classic and friendly to any of those seeking life in one of these stellar neighborhoods.


Identity Design, Print Collateral, Stationery, Messaging, Infographic