Start with the Heart is the highly motivating, deeply moving project of Shelly Modes. She is a believer in magic, extraordinary and possibility. Lover of humans and the beautiful brutal thing called life. Writer of truth. Voice for families with addiction. Most of all, she believes people should follow their hearts where ever they go because it will always lead you to your treasure.

It was only fitting that the brand created must be uplifting and contain… well, hearts! We explored several ideas but came back to the simple idea of a face within the heart and the logo was simple from there. We followed the above guidance of following our heart and it lead us to a beautiful brand full of life, love and zest.


Identity Design, Print Collateral