To start, it’s what my clients want — and what I strive for on every project. It’s also a philosophy and here’s how I see it:

Great design happens at the hard-to-reach intersection of expertise, intuition, focus and perspective. 

Great design is like an iceberg. First, it definitely gets your attention! Second, the important elements lie below the surface — deep inquiry, critical thinking, trial and error, and inspiration, to name a few.

Great design is the result of a unique relationship between the client and designer: one of trust and sharing, of exploration and inquiry, and of a mutual commitment to reaching the goal at hand. 

Great design may speak for itself, but until we get there, I’m happy to explain my ideas, and listen intently to yours. This ongoing dialog is crucial; in my experience, it’s often statements like “this may not be that important” that point to where the best solutions lie.

Great design needs to speak clearly to the intended audience. If they don’t get it, it’s not successful … no matter how modern the fonts or how daring the color combinations.

Let us amplify your business with great design! 

GREAT DESIGN?

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