I’ve been in love with graphics, fonts and color since elementary school when I jumped at the chance to design certificates for my mom's PE classes. One Christmas I received an Apple IIGS and that's where the creative bug bit me.
In college, I honed my design skills and acquired Olympic-size talent with my X-Acto knife and Super 77 (I was seriously unstoppable with that spray mount!) I started my first business on the floor of my apartment making greeting cards and stationery for family and friends.
After college, while working full-time in a design studio, my friends started getting married — which meant they started asking me to design their invitations. This was the spark that officially launched Weswen Design. More than a decade later, Weswen Design has flourished into a full-service design studio pumping out printed projects that would make any client swoon.
Studio dog extrodinaire! Bauer knows everything, sees everyone, hears it all and manages to be the best assistant ever with his constant companionship and guidance. He is involved in every project and always gives positive feedback when asked his opinion.
We basically couldn't run this design studio without his sweet face.
To start, it’s what my clients want — and what I strive for on every project. It’s also a philosophy and here’s how I see it:
1. Great design happens at the hard-to-reach intersection of expertise, intuition, focus and perspective.
2. Great design is like an iceberg. First, it definitely gets your attention! Second, the important elements lie below the surface — deep inquiry, critical thinking, trial and error, and inspiration, to name a few.
3. Great design is the result of a unique relationship between the client and designer: one of trust and sharing, of exploration and inquiry, and of a mutual commitment to reaching the goal at hand.
4. Great design may speak for itself, but until we get there, I’m happy to explain my ideas, and listen intently to yours. This ongoing dialog is crucial; in my experience, it’s often statements like “this may not be that important” that point to where the best solutions lie.
5. Great design needs to speak clearly to the intended audience. If they don’t get it, it’s not successful … no matter how modern the fonts or how daring the color combinations.