Previvor Day

October 1, 2025

In recognition of Previvor Day, this public awareness campaign was featured on The Cube in Times Square on October 1, 2025, bringing hereditary cancer awareness to one of the world’s most visible stages.

Working from Allyn Rose’s original campaign concept, I refined the creative direction, designed the final visual system, and prepared all production-ready artwork for The Cube’s unique multi-sided digital display.

The result was a landmark public awareness campaign that helped bring hereditary cancer education to one of the world’s most recognizable public spaces.